Now, you have hit the nail on the head , likewise I find it really sad to see the widespread " disconnect " from the environment and nature, kids that run as soon as they hear a "buzz" and adults who do likewise, the lack of importance attached to enviromental issues and nature in general.
Sad, kids more interested in Play Stations, 1D Hype, X Factor crap, etc etc than in rummaging in the pond for frog spawn, catching stickle backs in the local stream etc.
Think we are serious remiss at governmental levels and in with educational authorities at highlighting and bringing to the fore topics and issues relating to the natural world. End result... further disconnect , more apathy, further degrading of the environment.