Most popular jar size ?

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Probably some regional differences will happen but for me it's the 12 oz
 
Having just filled nearly 300 of them anything except 4oz hex … all those corners to trap bubbles :(
 
Dadnlad said:
What size jar is your most popular seller ?
8oz
12oz
1lb
other ?
Click to expand...

whatever size times price per lb = £5

£5 is impulse buy, so i sell 12oz at £5 (£6.66perlb) rather than choose the jar size, i go as to what i can sell for £5 ( in barnet Hertfordshire christmas market it is a 12oz jar)

if further out in Hertfordshire the price drops so i would sell a 1lb jar at £5

in central london it would be an 8oz jar as you can get £10 per lb
 
12oz hex seem to be preferred here, especially for people buying honey as a gift - I sell at £4. I also offer the 1lb jars for £5 and these sell better to my regular customers who use a lot.
 
Dadnlad said:
What size jar is your most popular seller ?
8oz
12oz
1lb
other ?
Click to expand...

Most people want the largest one I do, so 454g/1lb. But when I've done a show, people like the 12oz hex jars.
 
12 oz hexagonal with a black lid and label for soft set....looks classy with the contrast.
12 oz round for runny honey
Both £5.00
 
I finally started to do the odd tabletop sale this year and the hexagonal jar is the one picked up by most people but for gifts I have a rather nice square 12 oz jar that is popular especially with a nice light honey, black lid and clear label. I have also got the same jar but in 8oz nobody is interested. The solution make a simple tray place two jars in the tray one with a light honey the other medium and then suddenly people are picking them up. I guess it all depends on your market but if you make the product desirable the jar may not be so important.
 
Dadnlad said:
What size jar is your most popular seller ?
8oz
12oz
1lb
other ?
Click to expand...

Does it not make a difference how many hives you own? I would think if someone only has a couple of hives & not making as much honey, they would use smaller jars so as to have more to hand out/sell, where'as someone with multiple hives can sell more of the larger jars.
 
If you check the supermarkets, by far the most frequently seen packaging now is a 12oz/340g jar. For "English" honey the price point is 4.95 or 4.99. For the general fair/stall market I think that's a reasonable benchmark. There are specialist and farmers markets where you might charge more but £5 is a good impulse buy price and doesn't involve carrying too much change.
 
Cheers folks, that's confirmed for me that I'll be sticking with the 12oz hex's I've been using this year

Hopefully Pattersons will repeat their 50% off offer from last year
 
You might also find though that it will sell better if there's "a choice", so always offer two different sizes/shapes/colours of label...

It's all to do with what goes on in the head of the prospective purchaser,
do you want them to think:

"Shall I buy one of those jars of honey?"
or
"Which of those jars should I buy?"

By only having a choice of one the answer is limited to a "yes/no" choice,
by having a choice, there is a tendency to skip past the "shall I buy" question to the "which one?".
The same applies to the questions the seller can ask the buyer.
 
wessexmario said:
You might also find though that it will sell better if there's "a choice", so always offer two different sizes/shapes/colours of label...

It's all to do with what goes on in the head of the prospective purchaser,
do you want them to think:

"Shall I buy one of those jars of honey?"
or
"Which of those jars should I buy?"

By only having a choice of one the answer is limited to a "yes/no" choice,
by having a choice, there is a tendency to skip past the "shall I buy" question to the "which one?".
The same applies to the questions the seller can ask the buyer.
Click to expand...


I sell 8oz and 1 lb jars mainly at the local farmers market

I find that the 8 oz are a waste of time

Todays market I sold 46 1lb jars and not a single 8 oz one.

Im seriously thinking of moving to a 12 oz jar next year which will save on having to buy 2 size jars and labels
 
I moved from 1lb jars to 12oz and now only use 12oz, its a lot less faffing around than using different size jars and labels.
 
wessexmario said:
You might also find though that it will sell better if there's "a choice", so always offer two different sizes/shapes/colours of label...

It's all to do with what goes on in the head of the prospective purchaser,
do you want them to think:

"Shall I buy one of those jars of honey?"
or
"Which of those jars should I buy?"

By only having a choice of one the answer is limited to a "yes/no" choice,
by having a choice, there is a tendency to skip past the "shall I buy" question to the "which one?".
The same applies to the questions the seller can ask the buyer.
Click to expand...

You dont have a choice of one, having one type is having no choice, unless the choice is to buy or not.
 
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